Sheila Daly VP of Services, Softrax Revenue Manager Softrax

Softrax Corporation, a leading provider of enterprise revenue management and billing solutions, has announced that it has named Sheila M. Daly as the new Vice President of Services for its Softrax Revenue Manager solutions.  Daly will lead the services team and be responsible for implementations in the company’s expanding Fortune 2000 markets. Softrax Revenue Manager provides an entirely new way to manage revenue recognition in concert with existing ERP systems. The application can be configured for a company’s revenue processes using business rules and industry-standard BPEL for web services orchestration.

“We are very pleased to have someone with Sheila’s enterprise software credentials managing all aspects of implementation -- ensuring successful transitions to production environments and highly-satisfied customers,” said Robert O’Connor, President and CEO of Softrax Corporation.  “Her general management and leadership skills, business process and technical expertise with enterprise applications, and her great approach to customer relationships make her an ideal partner for our Fortune 2000 customers.”

Daly has an impressive track record of leadership in growth companies implementing enterprise software solutions.  Prior to joining Softrax, she was the VP of Professional Services and Product Management at eCredit.com, a company that provides web-based, B2B credit risk management software and services.  She joined eCredit from Wonderware Corporation (formerly Marcam Solutions Incorporated) where she held a range of executive positions managing Customer Support, Product Management, Marketing and Development.

Daly has a Bachelor of Science Degree in Business Administration/Computer Science from Boston College where she studied at the Carroll School of Management.

Softrax Corporation  is a leading provider of enterprise revenue management and billing software solutions that fundamentally change the way companies manage, analyze, report and forecast their revenue. Softrax solutions automate the entire revenue cycle, from revenue recognition, reporting and forecasting, through complex billing and contract renewals. Hundreds of corporations benefit from using Softrax to optimize their revenue, reduce operating expenses, comply with revenue recognition regulations and Sarbanes-Oxley requirements, and gain unprecedented visibility into their business performance. Softrax Corporation, headquartered in Canton, MA is privately held.

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